A content management system (CMS) is a software application or set of related programs that are used to create and manage digital content. CMS Software are typically used for enterprise content management (ECM) and web content management (WCM). A content management system (CMS) is an interface that allows users to publish content directly to the Web. The process of adding content pages directly to the Web is one step ahead of creating and uploading pages from a local machine because it allows a large number of people to add and share the data remotely.
Benefits of using a CMS :
Call centers: √ It's easy for the non-technically minded. √ It allows multiple users. √ It streamlines scheduling. √ It improves site maintenance. √ Design changes are simple. √ It helps you manage content. √ It is in control
A CMS may also provide tools for one-to-one marketing. One-to-one marketing is the ability of a website to tailor its content and advertising to a user's specific characteristics using information provided by the user or gathered by the site -- for instance, a particular user's page sequence pattern. For example, if the user visited a search engine and searched for digital camera, the advertising banners would feature businesses that sell digital cameras instead of businesses that sell garden products.
Features of CMS Software :
Call centers: √ search engine optimization (SEO)-friendly URLs √ Integrated and online help, including discussion boards √ Group-based permission systems √ Full template support and customizable templates √ Easy wizard-based install and versioning procedures √ Admin panel with multiple language support √ Content hierarchy with unlimited depth and size √ Minimal server requirements √ Integrated file managers √ Integrated audit logs √ Modularity and extensibility √ User and group functionality √ Version control √ Template support for changing designs √ Compliance with various accessibility frameworks and standards, such as WAI-ARIA √ Reduced need to code from scratch √ Unified user experience